Empty Room Theory
Empty Room Theory
As part of HOME Magazine’s Art Isue, John Reynolds has not only reimagined the HOME masthead for this issue, but also drawn the headline typography for each of the five featured homes, AND created a poster that is free with every issue of our print edition. ‘Empty Room Theory’ might be understood as a corollary to the Butterfly Effect, a phrase which refers to the idea that a butterfly’s wings might create tiny changes in the atmosphere that may ultimately alter the path of a hurricane. Thus we might suggest an empty room is rich with the potential of seemingly minor events which may unexpectedly amplify, spiralling in dramatically unpredictable loops and storylines.
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